Google Ads is Google's online advertising platform. It allows businesses to show ads on Google Search, YouTube, and millions of partner websites. It operates on a pay-per-click (PPC) model, which means you only pay when someone clicks your ad.

With Google Ads, you can target people using keywords, location, interests, and their recent online behavior. This helps ensure your ads reach the right audience at the right time, when they are actively searching for products or services like yours.

Whether you want to increase website traffic, sales, or brand awareness, Google Ads provides measurable results and full control over your budget and performance. It is one of the fastest ways to improve visibility, generate leads, and grow your business online.

Google Ads is a powerful way to get your business in front of people who are searching for what you offer. It’s an online advertising platform where your ads can show up on Google’s search results and on its many partner websites.

It works on a pay-per-click (PPC) model, which means you pay only when someone clicks on your ad. You select the keywords that your ideal customers might search for, set your budget, and Google enters your ad into an auction whenever those keywords are searched.

Your ad placement depends on two main factors:

Your bid - which is how much you’re willing to pay per click.

Quality Score - which measures how relevant and useful your ad and landing page are to the searcher.

With Google Ads, you can target audiences based on location, device, language, and more. This ensures your budget is spent reaching the right people at the right time. Plus, every campaign is fully trackable, allowing you to see exactly what’s working and optimize for better results.